Just type like normal and don't try to get fancy with colored text or exaggerated fonts. 

• Avoid excessive boldface, ALL CAPS, and underline (indicates a live link).
  
  

H2 headline size

You can use a bulleted list or numbers.

• One thing
• Two things
• Three things

1. Take me
2. out to 
3. the ballgame
   
   

H3 subhead 

I can embed a PDF right here.

H3 subhead 

I can also drop in a photo.