Just type like normal and don't try to get fancy with colored text or exaggerated fonts. 

• Avoid excessive boldface, ALL CAPS, and underline (indicates a live link).
• Do not leave raw coding on the page like this, https://www.fcps.net/Page/125. Instead, embed the link in the text: Visit our demo site for examples.
• After a series of bullets, you must use a soft return to allow adequate space before the next subhead or paragraph. Just hold down 'shift' and hit 'enter' here.
  
  

H2 headline size

You can use a bulleted list or a numbered list.

• One thing
• Two things
• Three things

1. Dogs
2. Cats
3. Birds
   
   

H3 subhead 

I can embed a PDF.

H3 subhead 

I can also drop in a photo like below. You can experiment with the size until you get a feel for it.